Comcast will close its New Castle office on North Street on April 3.

Bob Grove, vice president of public relations, said in a statement that customer use of the service center “has been steadily decreasing — we believe as a direct result of the numerous self–help options we now provide.”

As for the four employees at the New Castle service center, Grove said, “We are working with those employees to help them find and apply for similar opportunities in the company.”

He said the company has been listening to its customers about what they want. Customers are using the self-service offerings to access and pay for their services and to interact and do business with the company “in ways that are easy and convenient for them,” he said.

Customers will be able to pay their bills by mail, phone or online. They will also be able to use the company’s “convenient ways” to learn about products and services, how to obtain and return equipment and schedule appointments.

Grove noted that at the company’s online site — — customers can get 24-hour access to useful tips, information and easy-to-understand self-service features such as step-by-step instructional videos.

In addition, the company provides instructional videos on YouTube:

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