NEW CASTLE — Following nearly a year of construction, the doors of New Castle’s Bottom Dollar Food are now open to the public.
The grand opening celebration begins at 8 a.m. Thursday, with the first 200 customers in line outside the door receiving a coin for free groceries, reusable shopping totes being given away throughout the day and Robin Cole of the Pittsburgh Steelers signing autographs from 8 to 9 a.m.
Bottom Dollar Food also plans to make a $1,500 donation to the Greater Pittsburgh Food Bank to support the Produce to People imitative as part of the day’s ceremonies.
Located at 1700 Wilmington Road, the 18,000-square-foot stores occupies the former location of another grocery store — Ralph’s.
Dave DeStefano, store manager, is eager to bring a “neighborhood grocery store” back to New Castle.
“In a lot of the bigger stores it’s harder to pay attention to the customers,” DeStefano said. “With this small format we’re able to pay closer attention to the customer and spend a lot of time on the sales floor.”
This New Castle location is the 55th store in the Bottom Dollar Food operation, joining other stores in New Jersey, Ohio and Pennsylvania.
Priding itself on an energetic shopping experience, Bottom Dollar Food incorporates bright colors, music and associates “who have a lot of energy” to provide a grocery store experience unlike any other.
Part of the Bottom Dollar Food experience includes a “we won’t be beat guarantee” that matches competitor’s prices on an item by a penny and double-money-back guarantee on all private brand products.
Each store is customized locally and this New Castle location has additional items and brands that may not be found at every Bottom Dollar Food.
“We have name brands and our brands,” DeStefano said. “This makes it easier to shop and easy to stock. We did put Gia Russo in specifically for this store.”
Also unique to a Bottom Dollar Food store is the “shoppable” produce cooler, $1 item sections throughout the store and the wall of value, an ever-changing section of limited-time deals.
Customers also have the chance to sign up for a Bottom Dollar Food Card during the opening ceremonies, which will provide them with special coupons and emails.
The store is expecting to service thousands of customers this week and DeStefano said he has high hopes for the future of this New Castle location.
“This is going to help the whole community and even the plaza,” DeStefano said. “I hope it does so well that we have to put in another location.”
Hours of operation are 8 a.m. to 9 p.m. daily.
Additional information can be found at bottomdollarfood.com or by telephone at (724) 658-1710.