New Castle News

December 17, 2013

Custom Etch plans major expansion

Mary Grzebieniak
New Castle News

NEW CASTLE — A laser believed to be the first of its kind in North America is coming to Lawrence County.

Custom Etch Texture Service in Union Township is set to undergo an expansion, according to chief financial officer Don Melonio Sr.

The expansion at the texturizing and engraving specialty manufacturing business, which has been in Union Township since 1982, is due to be completed in April, Melonio said. The laser will be “cutting edge technology,” he added, and an undetermined number of new employees will be hired.

The company, which is located at 1813 W. State St., recently had its land use plan reviewed and approved by county and township officials for a three lot consolidation of 6.53 acres to make room for a new 9,450-square-foot manufacturing building.

The business currently operates out of 20,000 square feet of manufacturing space spread across eight acres and employs more than 30 people.

The site plan shows the new building will be just east of the existing one, which is next to Pizza Joe’s.

Owners of the company are Melonio and his brother, Hank Melonio, who is chief executive officer.

According to the company’s website at, their textures are found in thousands of products worldwide, including housewares, building products, auto parts, lawn and garden equipment, toys and medical equipment. The firm’s customers include the Ford Motor Co., Coca-Cola, General Motors, Pepsi and Igloo.

The business is a legal non-conforming use in a commercial district.

Linda Farris, Union Township’s zoning officer, said the company does not need any new zoning approvals if the expansion does not change the way it is using the property.