NEW CASTLE —
“Let me brush you off.”
“Everything’s gonna be all right.”
“I love you.”
“I am here for you.”
“You got this!”
“I KNOW you can do it!”
“If you want to be great tomorrow, you can’t worry about looking good today.”
Please take a moment to watch the video below.
It’s good. Really, really good.
And with the Winter Olympics set to begin tomorrow night, it hits home in a profound way.
Please join me again in this spot when you are finished. I’d love to explore the commercial’s theme even further.
OK, see you in a bit.
“Life is not about how many times you fall down. It's about how many times you get back up.” — Jaime Escalante
Pretty cool, huh?
I absolutely love the progression of the children in the commercial — from wobbly toddlers to graceful Olympic champions.
All the bumps.
All the bruises.
All the spills and chills and, eventually, the thrills.
Bent often, sometimes even broken, but always ready to get back into the game.
Any mom or dad who’s watched a child compete in athletics can relate.
There are more falls than we can count.
The tears drop quicker than we can wipe them away.
And pretty much everything in-between.
“Talent is more about commitment than genetics.” — Robin Sharma
Yep, I’m a sucker for sentimentality.
My children are growing up way too fast. Every time I see a commercial like this I just have to stop and look.
But there’s another message in this video that I find equally compelling — how we learn.
The baby metaphor is brilliant. Any time we acquire a new skill, that’s pretty much who we are. We meander across the room, arms stretched out, looking like young Frankensteins as we take our first steps.
Pretty soon, we’re running and playing and jumping. Now, it’s second nature. We just get up and walk.
Those of us who are fortunate enough to be in good health have walked over and over and over again.
It’s not even a thought.
And then there are those moments that take our breath away.