New Castle News

October 18, 2013

Party in pink: Jameson event returns to raise money for breast cancer health services

Lauren Rearick
New Castle News

NEW CASTLE — An annual celebration of women and women’s health returns to New Castle this weekend.

The Jameson Health Care Foundation is holding its fourth Paint the Town Pink Fashion Show & Women’s Expo from 1 p.m. to 4 p.m. Sunday at the New Englander.

The free event aims to spread awareness to prevent and most effectively treat breast cancer. Activities bring together local women for fundraising and fun to benefit the Jameson Women’s Center, which provides breast cancer health services.

“The main goal of this event is education and awareness of the very strong services for women available (at Jameson),” said Lisa Lombardo, director of public relations and marketing. “We want to engage our local community and help build awareness of the importance of early breast cancer detection.”

Hundreds are expected to attend, taking part in festivities that include performances from Rocket to the Stars cast members, an exhibitor market with more than 30 local businesses and bidding on luxury gift baskets.

“This room is going to be packed,” Lombardo said. “The exhibitor marketplace features all local businesses. It’s like going to the mall. We’re really engaging local people to come.”

This year a featured part of the event will be inaugurating the Sherry Chessin Fashion Show.

Last year’s show was the first to include a fashion show, an event that Chessin, a founding committee member of Paint the Town Pink, was integral in starting. However, she died earlier this year and event organizers plan to celebrate and honor her during this time.

“Sherry was always very involved,” Lombardo said. “She built the fashion show from the ground up and was the kind of person you could not say no to. She was so kind and instrumental in getting the fashion show started.”

Sixty-five local models will be participating in displaying fashions from local vendors including TrendStyle Shop, The Claire Brown Shoppe, Lorelei’s Dancewear, Etcetera, Diane’s Boutique, Sporting Goods Inc. and A Grand Day.

While the event is meant to be fun, it’s also an important way to spread important information about breast cancer to attendees.

“The services at Jameson have continued to evolve,” Lombardo said. “They’re helping everyone to detect cancer in its earliest stages. People I know who are over the age of 40 are not going for their mammograms. They think that if they don’t feel a lump they think that they’re fine.”

Jameson Health Center general surgeon Dr. Majed Maalouf echoed the importance on yearly mammograms.

“The thing is there are different types of breast cancer,” Maalouf said. “Some types you don’t feel a lump and the only way to detect the cancer is with a yearly mammogram.”

However attendees chose to celebrate in the day’s events, Lombardo eager for them to see what’s available from Jameson Women’s Center and businesses here in New Castle.

“This event is 100 percent local,” Lombardo said. “You don’t have to go far from home. Everything you need is here, whether it’s clothing, products and services or health care is close to home.”