New Castle News

April 8, 2013

Cash Mob encore hits North Street

Susan Urbanek Linville
New Castle News

NEW CASTLE — Eighty people met in the breezeway of Washington Centre on Saturday to discover what businesses to mob.

They had been asked to bring $20 each, and this month they had plenty of places to spend their money.

New Castle Library’s Book Cellar and the North Street Shops were the focus of New Visions’ second summer Cash Mob. These included Cake Eaters Bakery, Phil Sunseri’s Barber Shop, New Castle Martial Arts, Status party and events room, Let’s Do It Again resale shop, Lorelei’s Dancewear and Nails by Van.

“The Mob was a great success for us at Cake Eater’s Bakery,” Michelle Sorbo said. “Not only was the support for our small business outstanding, but meeting new people and seeing old faces all band together to revitalize the downtown area was remarkable!”

New Castle City Council President MaryAnne Gavrile, took advantage of the time to have a manicure.

“I’ve been to both cash mobs and it has been so much fun,” she said. “My friends kept commenting that they didn’t realize how many places were open on North Street.

“The sense of community among the participants is inspiring, and New Visions for Lawrence County should be commended for their positive outlook of the city of New Castle.”

While the morning sun tempered a brisk morning breeze, balloons danced. Local juggler Dave Schuler wowed passers-by with his skill at keeping up to five metal chain-link balls in the air. People congregated at the Stand Up for New Castle table to buy shirts and signs in support of the city.

“We couldn’t have been more pleased when the Cash Mob participants came by our store today,” said Cindy Biddle, co-owner of Lorelei’s Dancewear with Christina Stoner. “We didn’t know exactly what to expect since we are considered more of a specialty store, but we were pleasantly surprised at the number of people that stopped by.

“The best part for us was that we got to meet a great bunch of people that have not had a chance to visit our store before.”

Adding to the festive nature of the event, this month’s Cash Mob raffled off a $25 gift certificate from Butz Flowers and Gifts. Joellen Thomas was happy to hear she’d won.

Joellen wasn’t the only winner. Everyone who lives in the city won Saturday.

“I am a life-long resident of New Castle,” Karen Heasley said. “My parents were very active in the community. I felt so uplifted in seeing how people are getting interested again in making changes in the New Castle area.

“And how they are proud of the New Castle Area. The city is coming back to life and I am glad to be a part of Standing up for New Castle.”

New Visions will hold its third Cash Mob on May 4. Participants will meet at 11 a.m. at Washington Centre, where they will learn the identity of the targeted business. Everyone is invited to attend.